Apple has denied rumours that iTunes will be shutting down.
Alleged leaked reports had claimed the Cupertino-based firm was planning on phasing out iTunes by March 31 2019.
This decision was reportedly made amid the huge popularity of streaming services such as Apple Music and Spotify.
However, Apple have now categorically hit out at the claims.
Speaking to The Sun, an Apple spokesperson said it was “not true” that the firm was planning to scrap iTunes downloads.
This week DJ Mag claimed that sources inside Apple had said iTunes downloads would be stopped next year.
They said Apple could make an announcement about iTunes music downloads being stopped in early 2019 or by March 31 next year.
DJMag added: “It’s important to note these dates relate to an official announcement being made about iTunes ceasing music sales, starting a wind-down process, rather than the point at which the music will actually be taken off-sale.
“Apple has also been quick to point out this will not affect people’s ability to play downloaded music on any of the company’s devices, and all tracks previously bought through iTunes, and users’ current iTunes libraries, will still be fully playable.”
The claims came after Apple had allegedly sent a letter to senior figures in the music industry last month.
The document was labelled ‘the end of iTunes LP’ and outlined plans to remove a specific type of music bundle from the store, Metro reported.
The letter allegedly said: “Apple will no longer accept new submissions of iTunes LPS after March 2018.
“Existing LPs will be deprecated from the store during the remainder of 2018. Customers who have previously purchased an album containing an iTunes LP will still be able to download the additional content using iTunes Match.”
LP stands for ‘long-playing’ and usually refers to a selection of songs with more tracks than a single release but slightly shorter than an album.
However, for Apple it refers to a specific type of music bundle on the iTunes store.
Apple Music executive Jimmy Iovine has previously denied rumours that iTunes downloads would be “phased out” next year.
But the former Beats bigwig told the BBC last month that such a move was inevitable.
While he said there is no concrete timescale, Iovine said: “If I’m honest, it’s when people stop buying.
“It’s very simple.”